Prima Pet Premium

We operate our grocery business under the name Prima Pet Premium Oy in Finland, the Baltic countries and in Russia. 

The best for pets

Prima Pet Premium's own brands include Hau-Hau Champion for dogs, PrimaCat for cats as well as Freddy and Birdy for pet rodents and small pet birds. The newest member of our family is dog food brand PrimaDog.

Established in 1955, Hau-Hau Champion is a brand designed for dogs with a large product selection renowned for its wheat-free and meaty options. Have a closer look at Hau-Hau on the website 

PrimaCat is a traditional cat brand, with high-quality products that are wheat-free and high in meat. Have a closer look at feline wonders at  PrimaDog offers Super Premium quality dog food with a wide selection of wheat-free dry and wet foods, treats and chew bones. Find out more at Planet Pet Society’s products are sold in specialty pet stores in Finland and are also exported to more than 15 countries. Planet Pet Society contains a top-quality selection of food, treats, toys and accessories for dogs and cats.

You can find out more about Freddy and Birdy's world of little pets at

”Pets are close to our heart, and the Prima Pet family includes not only our employees, but also all of our pet friends.”